The high-level review covers various elements of your business such as the nature of your trade, the market gaps that you are going to fill, your competitive edges like efficient operations and turnkey solutions, etc. Describe your business. You need to know how to pitch to investors and lenders to captivate their interest. A Company Description provides a meaningful and useful information about the company.

Goals: This is a statement of what you want for the future and supports the reaching of an objective. The company description of your business plan describes the vision and direction of the company so potential lenders and partners can develop an accurate impression about who you are. How to Write a Business Description for a Business Plan The purpose of the business description is to give your reader an overview of your company, including the company structure, current status, future plans and any other information they may need to know. 1.

When describing the industry, discuss the present outlook as well as future possibilities. Goals & Objectives. Sample Company Description Terra Engineering is a new company that will provide high quality technical and environmental engineering services to it's clients.

Mission Statement: While not required, this short (30-40 words) section encompasses your business and its guiding principles and values. The company description outlines vital details about your company, such as where you are located, how large the company is, what you do, and what you hope to accomplish.

Your information should answer who, what, where, when, why, and how right off the bat. Business Structure: Include a description of the legal structure of your business and why the business structure works best. General business description examples give you an idea on how to write a business description or company profile for your company, so that it communicates your field and scope of business to your target audience in the most effective manner possible. Your business description should be regularly updated as your business expands or changes. The Company Description Example Should Distill the Basics of the Business Plan Into One Simple, Clear and Easy to Understand Statement. But with the right consultant and execution plan, a business can thrive by … The business description usually begins with a short description of the industry. Whether to hire a business consultant or not is a huge decision almost every business will have to make at one point or another.