As Dr. Arthur Siegel of York University wrote, the second level of propaganda – just after Hitler-esque Big Lies, follows this rule: What you say doesn’t have to be the truth, so long as it’s plausible. Persuasion marketing, in fact, was a top subject discussed by keynote speaker Susan Bratton at the 2011 SES (Search Engine Strategies) San Francisco convention, attended by more than 1,000 marketing and advertising professionals. After all, we’re not just talking about marketing messages; we’re talking about propaganda – biased info that promotes a particular cause. preface xi lively performance – the ‘flash of the spirit’.

If he nudges too lightly, he will get nowhere.

If a person pushes too hard, he will risk being aggressive. It’s a topic, and a strategic approach, that appeals to marketers in a variety of industries. Due to extreme competition and cutthroat marketing tactics, PR companies as well as marketing and sales people rely on propaganda to sell their products and manipulate the consumers’ thoughts and ideas. Propaganda is as prevalent in the marketing industry as it is in religion and politics. Marketing the Third Reich: Persuasion, Packaging and Propaganda (Routledge Studies in Fascism and the Far Right) eBook: Nicholas O'Shaughnessy: Amazon.ca: Kindle Store While persuasion is a science, it’s also an art. While advertising, marketing, public relations, political lobbying, rhetoric, persuasion and propaganda are sometimes described as curses of contemporary civilisation, they all depend for their success on creativity, invention, improvisation and . This often leads us to confuse the two terms as most of us now take persuasion as propaganda, not knowing if all what consumers are being told is actually true or not.